With the EU General Data Protection Regulation (GDPR) only 8 months away from coming into force, surveys are showing that many businesses across the UK and Ireland are still confused about exactly what the regulation means for them, and may be unprepared for GDPR. A survey conducted of over 1000 IT decision makers revealed that 64% were unaware that customers’ birth dates are considered personally identifiable information (PII), which is especially worrying as any mishandling of such data could constitute a breach of the GDPR and result in fines of up to €20 million. 42% did not realise that email marketing databases contained PII, 32% did not consider physical addresses to be and 21% did not even consider customer email addresses to be PII. In contrast, 85% of these survey respondents reported that they have reviewed the GDPR requirement thoroughly and 79% believe they have done everything they need to do to secure their data. This disparity marks a worrying trend for businesses, big or small.
With the GDPR now less than 8 months away from becoming enforceable, businesses all over the EU and indeed any company that conducts business with EU citizens are scrambling to prepare in time for the legislation. The upcoming General Data Protection Regulation was designed to give back clarity and control to users about how their sensitive data is being processed and held, but has led to quite a bit of confusion for businesses about how this will actually work. Most people will have heard about the increased fines, as regulators can now fines offending bodies up to €20 million or 4% of global turnover, but there is a lot of confusion and indeed misinformation and misinterpretation out there to make the process even more difficult. To this end, there’s a few things we’d like to set the record straight on, particular around consent. Over the coming weeks and months we hope to provide more guidance of areas prone to misinterpretation, so stay tuned!
Myth: You must always have consent to process someone personal data.
With the stakes so high, it can be hard to tell the difference between important guidance and scaremongering when it comes to the GDPR
The Information Commissioner’s Office in the UK has issued a statement that organisations who train their staff in data security will be less likely to receive a fine or monetary penalty. The ICO recommends that at least 80% of an organisation’s staff are trained on how to handle sensitive data and keep it secure from data breaches, with a spokeswoman stating that “reasonable steps” must be taken to secure data, with “full account of the facts” taken into consideration in the event of a data breach being discovered.